By 2014, the car will be among the top three fastest-growing areas for connected devices and Internet content.  Hardware, software, security and cloud computing technologies will bring a new level of innovation to the car to enhance the driving experience for both the driver and passenger.

Hardware, software, app’s and services companies continue to develop next generation technologies to promote new, compelling in-vehicle applications, enabling seamless connectivity between vehicles and any connected device. This includes new in-vehicle applications and development tools, next-generation ADAS technologies, and other capabilities such as speech recognition, gesture recognition and eye tracking.

The continuous development of these next generation technologies will enhance the consumer’s future in-vehicle experience. 

The connected car will be the ultimate mobile device, and will become the Intelligent Car, communicating with the cloud, the transportation infrastructure and other vehicles providing services such as automated driving, real-time traffic information optimizing traffic flow. The Intelligent car will have the intelligence and context awareness to offer consumers the right information, at the right time, in the right way to keep drivers and passengers informed, entertained and productive whilst maintaining optimal safety.

The OEM offering the best services for the ultimate mobile device will be consumers’ first

choice of mobility.